Clue unveils new brand identity and website

The new brand embodies our mission to create ‘software for a safer society.’

By Clare Elford

Clue Software has officially launched its new brand identity. It gives me enormous pride to share our new livery and website with you today.

Clue has grown significantly within the last 12 months. As our team approaches 60 strong, the calibre and scale of our offering has transformed immeasurably since our early beginnings. We now serve investigations and intelligence teams across the world, who use Clue for evermore diverse use cases.

The new visual identity reflects a renewed clarity and focus on our mission: to create world-class software that connects intelligence, investigations, and the global investigation community to prevent harm and bring justice to victims in society.

Clue has and will continue to be dedicated to continual development of our software first. We believe our refreshed visual identify now represents our ever-evolving product as a leading application for modern, digitally enabled investigations professionals.

Underlying a modern design that pays tribute both to our emergence in law enforcement and trajectory serving increasingly diverse organisations, we have reflected on our customers and the challenges they face today.

This enterprise-wide project has enabled us to reaffirm and add clarity to our company mission and purpose. This permeates all aspects of Clue, from our software, product roadmap, community initiatives, customer support, to our insights and resources.

We will be placing a renewed focus on optimising outcomes from investigations and intelligence across law enforcement, government, not-for-profit, commercial and sports organisations, by enabling:

Early detection. Supporting our customers in the proactive identification and isolation threats to stop and prevent wrongdoing.

Progress at pace. Helping our customers quickly discover and develop actionable information and intelligence.

Action with confidence. Ensuring our customers maintain control, compliance, and oversight to achieve robust outcomes.

Thank you for being part of Clue community of investigations professionals. We look forward to continuing to serve you under our refreshed identity, guided by our new motto:

Software for a safer society